Est. 2014 · London
Strategy · Insight · Startups · Events
A human-centric consultancy fusing commercial strategy with world-class data analytics and a passion for music to transform companies across the music industry.
Scroll to intro
Who we are
What we do
Economic impact studies, consumer research and survey design, customer segmentation and Big Data analytics.
Explore →Commercial strategy, business models, complex problem solving, policy and lobbying, and critical thinking.
Explore →Startup & scale-up mentoring, fractional CCO roles, market & business modelling, advisory & non-exec directorships, fundraising & pitch deck support.
Explore →The FFWD conference series bringing together the music industry's decision makers for in depth conversations about the future of the music industry.
Explore →Upcoming
10 February 2027
Hackney Church
Our flagship music conference returns to London bigger than ever - with 350+ leaders across the music industry starting the year together with a day of insight, knowledge sharing and networking.
Recent news
The first sponsors for FFWD:LDN '27 are announced, including Ticketmaster, Synchtank, Signature Brew, Prisma & Blue Turaco.
Read more →
FFWD worked with Music Australia and local economic consultancy McAtamney and Partners to deliver the inaugural economic impact assessment of the Australian music industry.
Read more →
Research commissioned in collaboration with Pivotal Economics forecasts the annual valuation of music copyright to the global music industry.
Read more →
We'll take over Hackney Church for our largest meet up to date, bringing together more than 200 leaders from across the music industry.
Read more →
Executive spotlight
Founder & CEO
Founder of FFWD. Chief Economist to the industry. Chris has advised the largest labels, streaming platforms and government bodies on the commercial and economic dynamics of modern music — from Universal to UK Music, from Spotify's IPO to nine-figure catalogue deals.
A regular voice at MIDEM, SXSW and the House of Commons Select Committee on Music, Chris founded FFWD to give the industry a consultancy that combines the discipline of a top-tier think tank with the fluency of a native operator.
View full bioNewsletter
Sign up to hear first about insights, trends, news and events.
