Working with long term collaborator – and former Spotify Chief Economist - Will Page, FFWD help provide the annual valuation of music copyright to the global music industry.
This involves data collection, interpretation and then an expert understanding of the rights and how they are applied in a range of international markets, including where direct licensing distorts the picture or where the ownership of companies mean they do not report to global bodies.
The work is a blend of desk research, expert interviews and anonymised outputs from key industry publications and players to provide the most comprehensive view on musical copyright’s total value.
Key Highlights:
Music copyright was valued at $47.2bn in 2024, nearly doubling in a decade
Publishers are growing faster (~6%) than labels (~5%) — for now
Macroeconomics and music economics are diverging
Glocalisation is having distinct effects on small, medium and large markets
The work has been cited in The Financial Times, The Guardian, The Today Programme, Music Business Worldwide, Billboard, Music Ally and many more.
You can see the full findings and trend overview here: https://pivotaleconomics.com/undercurrents/music-copyright-2025